Saturday, February 13, 2010
Fist Graduate School Exam is 2/17/2010
Hey everyone. My first actual big-time grad-school exam is this Wednesday in my Strategic Marketing Management course. It is over quite a lot from setting up business models (like customer value proposition etc), evaluating the product portfolio using techniques such as GE/McKinsey Matrix and the BCG Matrix and some in-depth information on trends occurring in the U.S., along with intense study on the Environmental scanning of the issues that your company is facing - which one's are relevant, which ones you benefit from, which one negatively effects you and what opportunities can derive from it. I will be studying a little bit from today forward. I will post after the exam. Wish me luck! Thanks
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